In 1991 The WOW! Factor of Atlanta, formerly known as The Concession Stand, began providing fun foods such as cotton candy, ice cream, snow cones and popcorn. Many of our first clients were schools and private parties. The Concession Stand took fun food items to a higher level of quality in product, presentation and service. As a direct result, we have grown into a full service event and catering company.

As the years progressed and our products and services expanded The Concession Stand began focusing on corporate clients, including property management companies. Today our business specializes in corporate events and catering for 100 or more guests.

In the beginning of 2007, the company decided its name no longer fit the wide range of catering and event options we provide, thus began the search for a new name that truly captures who we are today. The WOW! Factor of Atlanta came about as a direct result of comments made by many of our clients regarding the excellent quality of events and high level of customer service we provide on all of our events.

We hope you have enjoyed learning more about The WOW! Factor of Atlanta. Thank you for visiting our site.